Tradespeople with their TradeMaster of the Month Campaign.
SupplyHouse.com, an e-commerce company that sells plumbing,
heating, and HVAC supplies, recently implemented a
TradeMaster of the Month social media campaign with the
hopes of emphasizing the hard-work that tradespeople do every
Aside from providing exclusive benefits with their TradeMaster
program, SupplyHouse.com is working to emphasize the importance
of skilled work by featuring a different TradeMaster each month
across their social media platforms. The featured TradeMaster is
asked to answer questions on a weekly basis, allowing
SupplyHouse.com to share their story across social media.
Question topics focus on what got them into the trades, what
they enjoy most about working in their field, their most
memorable moment on the job, what their favorite industry
products and resources are, and what they enjoy doing outside of
Sharing each TradeMaster’s story works to champion the industry
as a whole by building a community surrounding the TradeMaster
of the Month. Not only do SupplyHouse.com’s followers look
forward to TradeMaster of the Month content, but they also
campaign for future features.
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The company featured
Danny Gronendyke as their first TradeMaster of the Month in January.
Danny has been a plumber for 15 years and started his apprenticeship
when he was 35-years-old. “Being selected as TradeMaster of the
Month was an honor that I neither sought nor feel I deserved,” said
Gronendyke. “It made me feel incredibly humbled and proud of my
accomplishments leading up to this point in my career.”
this campaign, SupplyHouse.com has seen an increase in overall
positive engagement surrounding the trades community. “After the
first month, we saw a ton of support for the TradeMaster chosen.
We’re even seeing pictures across social media of people meeting up
with him to connect at various trade shows,” says Liane Brust,
Marketing Manager. “The campaign is helping to bring the community
together and we love seeing TradeMasters speaking so highly of each
other,” Brust continued.
As an industry that is struggling to find workers and a skilled
trades gap that is on the rise; SupplyHouse.com has high hopes that
this campaign can begin to change the narrative of how tradespeople
are perceived in today’s society.
“The level of satisfaction [as an industry professional] is off the
charts, and that can’t be found in many other jobs, at least not by
everyone. This program may showcase the best of the best and inspire
others to join those ranks,” expressed Gronendyke.
“It has been amazing to see members of the trade community respond
so positively to the stories we’ve shared and how they got excited
to be involved in this campaign. From advocating for the character
and talents of their fellow tradespeople to encouraging the current
TradeMasters, the support has been incredible,” explained Joanna
McDonnell, Social Media Strategist at SupplyHouse.com.
SupplyHouse.com’s TradeMaster of the Month program stemmed from
TradeMaster program, which allows industry professionals to
receive exclusive benefits on their site. Such benefits include
reduced prices, free shipping, exclusive promotions, and a dedicated
phone line. Industry professionals can apply to the
program at SupplyHouse.com’s website.
SupplyHouse.com is an e-commerce company that focuses on providing
excellent customer service in the plumbing, heating, and HVAC
industry. SupplyHouse.com has a total of 404 employees across their
four locations in Nevada, New Jersey, New York, and Ohio. With its
core values and unique company culture, SupplyHouse.com strives to
make a positive impact on its customers, employees, and the greater