Northeast HVAC News Guest Column
Rejection is part of HVAC
All HVAC sales people experience
rejection. There might be a time where a
Mechanical/HVAC/Refrigeration contact will not be interested in
your product or services. You must learn to accept rejection and
turn these types of calls into a positive action item.
Dealing with rejection is the nature of the beast in HVAC cold
calling. Telemarketing is a numbers game and you might have to
dial several calls and get several "No's" before reaching that
business that has a need or interest in your product or services
and sets an appointment or completes a sale. Learn not to take
rejection personally, after all it is only business.
Changing your method of communication might give your HVAC
marketing campaign a boost. If the normal marketing practice is
telephone calls only, add an email marketing program that gives
contacts an opportunity to respond to you on their schedule.
Sometimes clients are busy at the time of the call and the
quickest answer is going to be "I am not interested" just to get
you off the phone. Be mindful of their business hours and sales
processes. You would never want to reach out to a restaurant
during their lunch rush and the same thinking goes towards other
Story continues below ↓
your ad here
objections and rebuttals to modify your marketing approach can boost
overall results and allow you to become more personable with future
prospects. Think outside of the box. Add another
Refrigeration/Mechanical/HVAC marketing process to your program.
Maybe on Monday afternoons, you make scheduled stops to 20 new
companies in your service area that should have a need for your
products or services and build your rapport by a personal greeting
before a sales call.
Any seasoned HVAC sales person that has been in the business for any
length of time knows that we all have experienced rejection at some
point in our HVAC sales career. It is what you do with the rejection
that can make or break a successful marketing campaign.
Our marketing programs include a program outline that provides
common objections and how to respond. We act as your inside sales
team allowing you to boost revenue with new long term maintenance
agreements and business clients.
Contact us for details on your next marketing program (888)443-5247.
HVACInsideSales provides cold calling and appointment setting
services for companies that are seeking new commercial